The New Data Wave
Data-driven, data-first, objective. These are things that we, our users, and most organizations are making the shift towards. It’s harder said than done now with the abundance of tools available across different platforms and functions that they serve. There are many mediums that businesses use to connect with their customers, providing them with choices from emails, calls, chats, social media, support chat and more. This has been extremely beneficial to the customer as they can choose whichever options they prefer and feel comfortable with. On the other hand, a side effect is this leaves the business with customer data and insights living in disparate sources, disconnected from each other.
To assist businesses on their initiatives to become data-driven, services like Snowflake and Amazon Redshift have become very popular to help consolidate the data into one place for it to be stored for businesses, let’s say into a warehouse for data. Data Services like Segment and Panoply then feeds the data from the warehouse to the necessary places that businesses need for analysis or to be displayed, similar to pipelining the data.
Scattered Puzzle Pieces
This is all necessary to have firstly, have a single source of truth for all your data, and secondly, to have a truly comprehensive and all-encompassing analysis of your data. Without this, customer data is being analyzed separately (and often manually) in their respective tools and often includes knowledge gaps as customer insights live in their data silos. It’s like trying to put together a puzzle, but the pieces are scattered across different boards. Only when the pieces are all together in one place, will it be possible to effectively and efficiently to solve the puzzle.
Adaptive Pulse recognized this problem, and have been admiring and following the journey of the above mentioned services. We’ve realized that not everyone is a great fit for those services, or have the internal resources to build the data warehouse or pipeline themselves. For us to effectively and efficiently perform our analysis, it’s best when the businesses have their data warehoused and piped, so we’ve decided to follow our motto of taking the technical debt and offer these services to those who don’t, to enable our Retention Intelligence.